Concept Research

The aim of concept research is to gain insight into what extent an idea or concept meets the needs of the identified target audience. It is possible to validate multiple concepts and, by doing so, gain insight into what concept is most likely to be succesful. 

Are you not in this phase? Then you might be better of conducting Consumer Needs Research, Prototype Research or Usability Research

  • We recruit testers in your B2C or B2B target audience all across Europe
  • Average turnaround time of 10-15 working days
  • Remote research means affordable rates (starting from € 1395,- per study).
Validate your concept or idea

Validate any assumptions early in the design process and establish a proof of concept.

Avoid unexpected setbacks

Avoid unexpected in the design process by validating your assumptions early.

Extensive research report

Gain access to all user tests or interviews and work with our research report.

How is Concept Research conducted?

Different methodologies can be used to conduct Concept Research. In most cases, in-depth interviews and moderated user tests are conducted to test and validate one or more concepts. 

The process for Concept Research can be divided into three phases. 

1 - Research Preparation
In a free UX Intake, the research objectives are discussed and advice on the research design and methodology is given. After approval of the quotation, the kick-off is scheduled. During the kick-off, the research questions and the tester profile can be discussed in detail. The interview script will be sent over within three working days after the kick-off for approval. 

2 - Research Execution
Recruitment is initiated and the in-depth interviews are conducted via the platform. All sessions are automatically recorded and made available for you to watch. In addition to this, it is possible to watch the interview through a livestream.  

3 - Analysis and reporting
The UX researcher analyses the interviews via the User Sense platform. The transcription of the interview and the research annotations will be shared with you. The most interesting fragments are merged into a highlight video as well as an extensive research report. Finally, the results are presented in an evaluation.

Typical research questions

Match between need and concept

To what extent does the concept meet the needs of the end user?

Price elasticity

To what extent do users indicate whether they are willing to pay for the concept?

Competitive landscape

To what extent are users aware of other businesses with a similar concept and how do we compare to them?

Customer journey

What does the purchasing behaviour of users look like and how are decisions made?

What are the deliverables?

The deliverables of Concept Research are threefold. 

Access to all sessions and research notes
All interviews or user tests and research notes are made available via the dashboard. An unlimited number of users can be invited, so everyone in the organisation can gain access to it if required. 

Highlight video
The most interesting fragments from the session recordings are cut into one recording of five to ten minutes.  

Research report
All insights are presented in an extensive research report. The reports provides an issue of all insights, as well as a measure of frequency so that it becomes clear which insights should be regardeded as priority. 

Curious to see what a research report looks like?
Download example research report.

Discuss your research objectives

Schedule a meeting with one of our UX Researchers to discuss your research objectives. If you are interested in our services, we provide you with a tailored research proposal the same day.

Frequently asked questions

The most frequently asked questions and answers.

Over 25 000 testers have signed up with User Sense. All testers are residing in Europe. Most of our testers are living in The Netherlands, Belgium, Spain, France, Germany or the UK. 


We make sure that respondents do not participate in studies too often by tracking how often they have participated in a study. The amount of studies they can participate in is limited to two studies per month.

Definitely! At User Sense we work with agencies across Europe on a daily basis. Find out more about the User Sense Agency Network here.

Currently, sessions remain available on the User Sense platform for six months. During this period you can view, analyze and share the sessions with colleagues. You can also download the sessions, so that they can be referred to internally.

All testers go through a sign-up process in which they learn what is expected of them during a user study. Things like having to think out loud and give as much feedback as possible is therefore something they are familiar with.

In most cases we only conduct test sessions with testers who have successfully passed the qualification test. This way you know for sure that you are recruiting testers who can articulate themselves and like to give feedback.

If needed, we can recruit testers within 72 hours. It is recommended, however, to schedule studies well in advance as this allows us to recruit testers that are most-suited for the study. 

Yes, it is possible to invite your own testers or customers through our dashboard in a way that is GDPR compliant. 

Yes, it is possible to have colleagues or clients attend the session as observers. They can help add research notes and participate in the chat. Observers do not participate in the conversation, which means their webcam and microphone are always turned off. 

Interested in Concept Research?

Schedule a free of charge UX Intake or download the Research Report.