Whitepaper

Research Fundamentals

Introduction on market research

Einführung in UX Research

Qualitative UX Research Methods

Quantitative UX-Forschung: Auswahl der richtigen Methodik

Recruiting testers for research

Complete guide for recruiting test users

How many testers do you need for UX Research?

Types of UX and market research

Customer Satisfaction Research

Customer research

Mystery shopping

Pretesting research

Opinion Research

Brand awareness research

Brand Perception Research

Competitive research

Target group research

User persona study

Consumer Needs Study

Research techniques

User Acceptance Testing (UAT)

Empathy mapping

Prototype testing

User interviews

Analysis and reporting

Technology Acceptance Model (TAM)

System Usability Scale (SUS)

Single Ease Question (SEQ)

Net Promoter Score (NPS)

Analysing UX Research

Research templates

Focus group topic list

Concept testing questionnaire

Consumer Needs Questionnaire

UX Research Report

User persona example and template

Examples of user test scripts

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